Business Shows See Impressive Re-Booking Figures

Nationwide Media Group, the company behind three of the UK’s largest and most successful business shows, is seeing impressive re-booking figures of 50% for its flagship events. These figures come as the company launches its innovative Marketing Propeller offer which gives exhibitors £11,000 worth of free marketing services. Under the Marketing Propeller, exhibitors receive a range of tools to maximise their profiles before, during and after the events held in Manchester, Doncaster and Coventry.

Exhibiting at business shows has traditionally seen companies getting little, if any, added value support from the organisers. Nationwide Media Group has broken this convention by putting together a suite of services from partner companies who are the leaders in their respective fields, including; Google, Business Matters, Business Scene, newzapp, I-Com and Eco Agency.

Speaking about the Marketing Propeller, Scott Hider, Managing Director at Nationwide Media Group said; “It has never been more important for SMEs to market themselves aggressively. However, many lack either the resources or the experience to do this effectively. We have recognised this and have put together a suite of services which give exhibitors at our events the tools they need to get the most value out of exhibiting.

“Obviously, businesses which exhibited last year have seen good returns on their investment. That return on investment is being dramatically increased through the introduction of the Marketing Propeller.

“We are dedicated to helping SMEs. Our events have grown in successive years and have become major events in the local business calendar, attracting a wide range of exhibitors, visitors and organisations. We have been able to secure high profile speakers and have put together a programme of seminars which have been designed to be essential to visitors.”

Diane Earles, Regional Director at The Chartered Instituted of Marketing praises the Marketing Propeller as; “An innovative package of products that delivers real added value and marketing resource to any SME. It’s great to see Nationwide Media Group giving clients new routes to market at no cost above the exhibition fee.”

The Marketing Propeller is offered free to all exhibitors at Business North West (Manchester Central, 28-29 October 2009), Business Yorkshire (Doncaster Racecourse, 25-26 November 2009) and Business Midlands (Ricoh Arena, 12-13 May 2010).

ENDS                                                                                                                                     Issue date:  xx  July 2009

For further press information contact:

Laura Medel / David Mclean / Mark Gee

Geometry PR

0117 929 1900

laura@geometrypr.co.uk / david@geometrypr.co.uk

 

Notes for Editors:

Supported by the UK’s leading companies in their respective markets, the Marketing Propeller has been designed to help small and medium sized businesses who exhibit at the Business North West, Business Yorkshire and Business Midlands events to penetrate as many extra routes to market as possible. The Marketing Propeller suite of marketing services is free to all exhibitors and includes:

·        20,000 email addresses for three times use, with a value of £6000 supplied by Eco Agency

·        £50 of Google advertising

·        newzapp enterprise account with 1000 email delivery pack, valued at £1200

·        Two hours of website consultancy from I-COM valued at £1500

·        Editorial coverage in Business Matters, valued at £1200

·        Free membership to Business-Scene.com and business profile, valued at £295

·        Full page advert in Event Guide, valued at £755

 

About Nationwide Media Group:

Based in Bristol, Nationwide Media Group (NMG) has 25yrs experience within the exhibition, conference and event management industry. The group owns and organises an ever-growing portfolio of exhibitions in both the business and consumer markets.

NMG’s business shows are some of the largest and most successful in the UK with thousands of business leaders participating and visiting. As experts in the planning and delivery of large events, NMG also has a thriving conference and event management division that creates, organises and hosts events for third party organisations.

 

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