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8.30am – 10.00am The Manchester Evening News sponsored breakfast
Max Clifford, PR Guru, Max Clifford Associates Ltd
Max Clifford, the UK’s most powerful PR guru will share his wisdom, entertaining anecdotes and advice on the power of PR. With a fantastic reputation and over 40 years’ experience in the business, his advice on achieving column inches and securing return on investment will be invaluable.
Responsible for some of the UK’s most famous headlines, Max is now just as instantly recognisable as many of his renowned clients. Respected by a variety of journalists, Max regularly breaks stories and protects reputations, anticipating scandalous revelations that would do unprecedented damage to the careers of world-famous stars. Max works with a number of household personalities such as Simon Cowell and Peter Jones on a daily basis, looking after interests and protecting their careers which have taken years to build. Protecting his clients from the prying eyes of the British press is a large part of Max’s role, however he specialises in orchestrating high-profile and attention-grabbing PR campaigns that propel his clients into the limelight.
During these difficult economic times, SMEs need to embrace marketing and PR opportunities in order to enhance visibility and manage their reputation in front of their target audience. However, often when trading is difficult, PR and marketing budgets are the first to be slashed, when in fact they could be the key to survival. Max will give you great advice on why public relations is so important and the most effective way to get a message across to your target audience. His inspiration, enthusiasm and advice are set to wow all who attend his session and leave you with a revitalised perspective on PR. |