Keynote Speaker Sessions

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The impressive Speakers Stage at Business North West 2007

The Business Link Innovation Lounge is a 400 capacity theatre that will host a plethora of keynote speakers from the world of business. Leading entrepreneurs will deliver advice and inspiration while our business leaders will deliver relevant educational keynotes about the economy and many other relevant business subjects.

Day 1 - Wednesday 28th October 2009

Michelle Mone

8.30am - 10.00am The Manchester Evening News business breakfast 

Michelle Mone, Founder and Co-owner of Ultimo Lingerie

Hosted by Kevin Feddy, Business Editor of the Manchester Evening News

Michelle Mone is the co-owner of MJM International and creator of Ultimo, the UK’s leading designer lingerie brand. Listed as one of the top three female entrepreneurs in the UK, Michelle joins Business North West to speak passionately about her struggle to succeed against the odds.

A motivational and inspirational speaker, she is straight talking and gives a genuine down to earth personal account of how she built up her company.  Michelle reveals how her life experience has contributed to her success and aided her career’s giant milestone. This year not only was Ultimo the first UK lingerie brand to debut on the catwalk at New York Fashion Week, but she opened 20 ‘shop in shops’ within Debenhams in key cities throughout the UK and landed a mammoth deal with Tesco clothing to develop, design and manufacture ‘Diamond Boutique’ lingerie. Michelle also appeared as a contestant on Comic Relief Does the Apprentice with Sir Alan Sugar and as a regular panelist on The Apprentice: You’re Fired.

Join Michelle for what we promise will be an outstanding and moving speech.

Michelle Dewbury

10.30am - 11.30am Business Link Innovation Lounge

Michelle Dewberry, Founder, Chiconomise

Michelle Dewberry returns to Business North West

Since first speaking at Business North West in 2007, Michelle Dewberry's career has skyrocketed. The raw ambition and keen business sense which caught the eye of Lord Alan Sugar back in 2006 has ensured her own consultancy career is going strong, having consulted for some of the UK's largest firms and with the Financial Times recently reporting that an adventure holiday company reported their best day's trading following Dewberry's intervention.

Dewberry's most recent business Chiconomise.com, the online money saving women's lifestyle website, was launched in June 2009 and is one of the few businesses set up during the recession that has thrived.

Dewberry returns to Business North West this year to discuss the pros and cons of setting up a business in the recession and to discuss ways in which businesses can capitalise on the economic climate. In fact her company Chiconomise.com boasts the current recession as one of the keys to its success.

Mark Howe

12.00pm - 1.00pm Business Link Innovation Lounge

Mark Howe, Country Director, Agency, Google UK

Hosted by Neil Geoghegan, Corporate Resources Director, Business Link Northwest

Marketing in a Digital World

With marketing and consumer budgets under huge pressure, marketeers need more than ever to 'do more with less'.

Digital media is an increasingly important part of the mix for brands communicating with target customers. But if you view digital as something you simply add to your media schedule, you miss out. Because the mass market consumer is digital, because competitors are digital, and because technology and behaviour are changing faster than ever before.

We believe that marketeers can gain advantage during the downturn and sustain this for the long term if they look at the world through 'a digital lens'. There are real-time insights into consumer and competitor behaviour, ways of mass communication which allow targeting and tailoring to individuals, and ways to adapt strategies and tactics by the minute.

Great Green Debate

1.30pm - 2.30pm Business Link Innovation Lounge

Great Green Debate

The question of how SMEs can compete in an increasingly sustainability conscious marketplace will be tackled in a series of live debates to be held in the Innovation Lounge. The 'Great Green Debate' will bring together panels of experts in the fields of sustainability and business who will respond to questions from the local business community.

The Great Green Debate aims to explore the key issue of sustainability and business in the light of growing evidence that consumers, as well as businesses, are increasingly looking for greater levels of sustainability from their suppliers and partners. However, SMEs are the least likely group to have a Corporate Social Responsibility (CSR) policy or environmental policy in place. This is putting SMEs at a competitive disadvantage when compared to larger businesses that have the resources to develop advanced CSR and environmental policies, as well as the budgets to aggressively market themselves as 'green'.

The Great Green Debate will look at the business realities and problems faced by companies looking to make themselves more environmentally attractive, and will offer solutions and advice on how they can develop sustainable strategies.

A selected amount of questions will be chosen prior to the debate. To be in with a chance of asking your question to the panellists you will first need to register online to attend. Then please send your question to greendebate@nwe.co.uk. If your question is selected you will be contacted prior to the event taking place.

Richard Hayes

3.00pm - 4.00pm Business Link Innovation Lounge

Richard Hayes, Marketing Director, Warburtons

'Making Bread' a case study in growing faster than the market and the competition

Richard Hayes is marketing director at Warburtons where he leads the marketing, innovation and customer service teams and has contributed to value and share growth ahead of its major competitors and its award winning 'Welcome to the Family' advertising campaign.

Prior to joining Warburtons, Hayes accumulated over twenty years FMCG experience in the food and drinks industries, holding UK and international roles at major multinationals including Allied Domecq, Kraft and Nabisco.

Richard will share how Warburtons, one of the North West's great success stories, grew from a strong regional player to a national brand leader with practical tips on the importance of brand values and how to drive sustainable growth in mature markets by placing the consumer at the heart of commercial plans.

One hour CPD certificate will be sent to all attendees of this seminar after the event but more hours can be claimed for visiting the exhibition.

Tom Vosa

4.30pm - 5.30pm Business Link Innovation Lounge

Tom Vosa, Chief Economist, Yorkshire Bank

Top UK economist prepares business for upturn

Understanding how the North West region is being affected in the current economic climate is essential for all SMEs if they are to both survive and thrive. Tom Vosa, Chief Economist for Yorkshire Bank, will use the latest indicators to present an up to date outlook on the regional economy and how businesses can be best prepared to take advantage of the upturn. 

Tom has extensive experience covering forecasting, economic analysis and related client advice in the banking and financial markets and also within the public sector, having spent seven years as an economist with the Bank of England. Tom's wide ranging role includes advising the bank on hedging its own balance sheet, forecasting the outlook for UK growth, inflation and interest rates in conjunction with colleagues. He regularly speaks on the outlook for the UK commercial and residential property markets, through to commenting on prospects for agricultural commodity prices.

 

Day 2 - Thursday 29th October 2009

Ryan Kell

8.30am - 10.00am Greater Manchester Chamber of Commerce business breakfast 

Kell Ryan, Founding Member, Ryanair

Hosted by Angie Robinson, CEO of Greater Manchester Chamber of Commerce

The Ryanair story is the one everyone wants to hear: how a small cash strapped Irish airline who carried 5000 passengers in its first year of trading back in 1985, became the world’s largest International airline and Europe’s largest low-cost carrier transporting 58 million passengers in 2008…and Michael Kell Ryan loves to tell it to all who want to hear it.

With over forty years of extensive airline experience including operations, customer service training, marketing, sales, public relations and media communications, Kell Ryan joins Business North West to discuss how Ryanair led a business revolution.  Kell takes great delight in passing on his knowledge, enthusiasm and love of Aviation and Tourism and an insight into Ryanairs success on changing aviation in Europe, how it managed change, company culture, leadership, innovation, motivation and most importantly of all for any company, especially in these times, the unrelenting control of costs and how it can be applied to any business.

Carl Hopkins

10.30am - 11.30am Business Link Innovation Lounge

Carl Hopkins

Saving the planet with Jelly and Ice Cream

Parties Around the World - an ethical choice for children's parties.

This is a unique chance to hear from one of the North's best known entrepreneurs on how to take an idea from a chat to market.

Come along and listen to Carl Hopkins (channel 4's Secret Millionaire) to find out about his latest venture, Parties Around the World (PAW). PAW is the brainchild of Deirdre Bounds (BBC's Beat the Boss and Millionaires' Mission) conceived while she was building her hugely successful business, the ethical travel company i-to-i.com

Carl will tell you how Deirdre came up with the idea, how the business was built on a shoestring, how to beg a favour or three, how to promote your business when you have no money, and how giving money away can be very expensive! Hear all about the ups and downs of the journey from taking a proposition to a population.

Imran Hakim

12.00pm - 1.00pm Business Link Innovation Lounge 

Imran Hakim

Hosted by Pete Watson, MD, Business Link Northwest

Imran was already running a portfolio of successful businesses before he appeared on BBC2's Dragons Den in 2007 where he pitched his innovative iTeddy product idea. Having successfully secured investment, Imran joined forces with Peter Jones and Theo Paphitis to create one of the biggest successes the den has seen to date with the multi award winning iTeddy and iTeddy.com. Less than a year after the original idea came to light, Imran signed a worldwide distribution deal seeing the business reach 45 countries around the world.

He has won countless business awards over the years in recognition of his numerous endeavours including North West Young Entrepreneur of the Year 2006, Fusion Entrepreneur of the Year 2007 and most recently a Mosaic Award for Science and Technology from HRH Prince of Wales. His work on the iTeddy brand has earned him awards such as Toy Inventor of the Year 2007, World Toy Innovation 2008, Start-up Business of the Year 2008 and IOD's North West Young Director of the Year 2007.

Imran's keynote presentation will take you through his business journey before the den and the lessons learnt since, inspiring and informing your future entrepreneurial endeavours!

Great Green Debate

1.30pm - 2.30pm Business Link Innovation Lounge

Great Green Debate

The question of how SMEs can compete in an increasingly sustainability conscious marketplace will be tackled in a series of live debates to be held in the Innovation Lounge. The 'Great Green Debate' will bring together panels of experts in the fields of sustainability and business who will respond to questions from the local business community.

The Great Green Debate aims to explore the key issue of sustainability and business in the light of growing evidence that consumers, as well as businesses, are increasingly looking for greater levels of sustainability from their suppliers and partners. However, SMEs are the least likely group to have a Corporate Social Responsibility (CSR) policy or environmental policy in place. This is putting SMEs at a competitive disadvantage when compared to larger businesses that have the resources to develop advanced CSR and environmental policies, as well as the budgets to aggressively market themselves as 'green'.

The Great Green Debate will look at the business realities and problems faced by companies looking to make themselves more environmentally attractive, and will offer solutions and advice on how they can develop sustainable strategies.

A selected amount of questions will be chosen prior to the debate. To be in with a chance of asking your question to the panellists you will first need to register online to attend. Then please send your question to greendebate@nwe.co.uk. If your question is selected you will be contacted prior to the event taking place.

Brad Burton

3.00pm - 4.00pm Business Link Innovation Lounge

Brad Burton, Founder, 4networking

From box room to boardroom - Get off your arse!

Recession biting? Staff not motivated? Sales appointments dried up? Salespeople not closing? Networking not right for your business? Brad Burton author of ground breaking business book, Get Off Your Arse takes us on an entertaining rollercoaster ride of how he told his employer to shove his corporate job where the sun don't shine.

Brad went from working in his underpants from a box room aggressively waiting for the phone to ring, to building the largest fastest growing Business Breakfast Network in the World and becoming a top motivational speaker in just 3 years. This is not about theoretical sales techniques for your staff. This is about real life motivation, for real life situations. Why are some businesses thriving right now? Brad knows and knows how your business can do the same.

It's a must see inspirational story that provides hope & guidance for businesses of all sizes in this current climate.